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Monday, 14 November 2016

Olamide [Baddo] Biography, Life and Acheivements


INTROIDUCTION AND BACKGROUND
Olamide popularly known as Baddo is a very popular Nigerian musician,rapper and singer in the music industry with a huge brand. The Ijebu [ogun state] by origin was born on the 15th of March 1989 in Barig area of Lagos State to the Adedeji's family.  He was named Olamide which literarily means “My Wealth has Come”.

The YBNL boss had his primary and secondary school education in Lagos before attended Tai Solarin University of Education where he studied Mass communication for his tertiary education. Sometime in 2000, Olamide decided he would like to pursue a career in music.

When asked why music, the house hold name Rapper said “I found out I was gifted in it so I had to explore it, it’s my life, my hustle, my world”. And today, he rest is a history.

MUSIC CAREER
Olamide’s journey into music started at a tender age on the streets of Bariga and thus became a household name in 2010 with his first hit single “ENI DURO”, this should remind you of “Olamide is here just like the 1st day of the year”. The single was released under the Coded Tune, a record label which was owned and managed by industry heavy weight, Toni Payne. In the same year, 2010, fresh faced Olamide performed on arguably the biggest stage in the Nigerian Music scene; “The Hip Hop World Awards”.

Following up his debut single, Olamide [Badoo] released his first album which he titled Rapsodi. Olamide's debut album Rapsodi was released in 2011 with Coded Tune, yielding several singles, with "Eni Duro" as the lead single. This was proved to be his breakthrough single. Olamide's debut offering led to collaborations with other artists, including Wizkid, ID Cabasa, 9ice, Reminisce, and D'banj, among others while his lead single "Eni Duro" made the top chart of requests on radio stations.

Tracks in the Rapsodi album are: I’m Going In (ft. Pheelz “Mr Producer”), Apati Jabo, Emi Lo Mi, Eni Duro (The hit single), Gapa, Responsibility (ft. Adol), Jara On Top (ft. AB1), Woman (ft. Jumoke), Kelegbe (ft. Lord Of Ajasa), Dirty Rock (ft. B Rock), Sound Track Of My Life (ft. Soul Joe), Lift Him High (ft. ID Cabasa), Legendary Hustler (ft. 9ice and Reminisce), Omo Toh Shan (ft. Wizkid), Fori Fori, Boys Are Not Smiling (ft. Terry Tha Rap Man) and Tribute To Dagrin.

With the success of his first album, he left coded tunes earlier 2012 and started his own record label 'YBNL Nation' where he released four albums. Olamide's second studio album YBNL was released in November 2012. It features guest appearances from Davido, Tiwa Savage, KaySwitch, Dammy Krane, Reminisce, Samklef, Buckwylla, Minus 2, and Base One. The album was supported by the songs "Money", "Owotabua", "Fucking with the Devil", "Fuji House", "Voice of the Streets", "Ilefo Illuminati", and "Street Love", among others.

The full album tracks list are: Money, F*cking With The Devil, Lights In The Air (ft. Buckwyla), Jale, Voice Of, The Street, Panumo (ft. Davido), Street Love (ft. Minus 2), Picture, Owotabua, Fuji, House (ft. Dammy Krane), Ilefo Illuminati, Remember (ft. Kay Switch), Nyarinya, Ewo Idi, Stupid Love, Jesu O Kola, Emotional Blackmail (ft. Kidakudz), International Local (ft. Tiwa Savage), First Of All and Industreet (ft. Reminisce and Base 1).

Olamide's second studio offering showcases him as an artiste who has grown to understand his market, and does not hold back in his bid to satisfy the needs of his fans. YBNL album was produced by Tyrone, Samklef, 2 Kriss, Pheelz and ID Cabasa.

Another album titled "Baddest guy Ever Liveth" was released through YBNL Nation on November 7, 2013. Work on the album began in 2012 and continued through 2013. Baddest Guy Ever Liveth was initially slated for release on October 14, 2013, but was postponed due to the respect that Baddo has for Samklef. He tweeted: “Don't compete with your homies. Make money with your homies. Due to the respect and love I have for my homie Samklef, I'm holding my album back. Let's support Samklef. Can't drop my album same day”.
Olamide executive produced the album and enlisted Pheelz, Buckwyla, Ketchup, Ice Prince, Pepenazi, Endia, Viktoh, B.Banks, Phyno, Pele Pele and Bez to feature in the album. The album was produced solely by Pheelz, except for the thirteenth track "Sitting on the Throne" which was produced by V.I.C. The album was among Premium Times list of the 5 yet to be released Nigerian album of 2013. Furthermore, it was ranked 12 on Afrikka Radio's list of the top 12 best Nigerian albums of 2013. The album won Headies best Rap Album and Album of the year awards, also Nigeria Entertainment Award as Best Album of the Year and was also nominated for City People Entertainments Awards.

Tracks list in the Baddest guy Ever Liveth are: Intro, Esu Pofo, Rep Augbo (ft. Buckwyala), Anifowose, Skammer, Eleda Mi, Baddo Love, Position Yourself, Skit (ft. Ketchup), Gbadun Arawa, Motivation (feat. Ice Prince, Endia, Pepenazi), Church (ft. Viktoh), Sitting On The Throne, Mu Emu (ft. B Banks), Turn Up, King Shii, Durosoke, Dope Money, Yemi My Lover, Rayban Abacha, and Higher (ft. Bez).

In 2014, he released an album titled street OT, in which he featured Pasuma, Lil Kesh, Chinko Ekun, Phyno, Don Jazzy, and Reminisce. It was released on November 14, 2014 through YBNL Nation. The album is a follow up to his 2013 Baddest Guy Ever Liveth album. Preceded by the singles titled "Story For The Gods" and "Goons Mi". Its production was handled by Pheelz, B-Banks and Young John. The ideology of the title of the album is to glorify and show his love for the "streets", a word with which Olamide is synonymous with.

The full album tracks list are: Oga Nla (ft. Pasuma, Lil Kesh), Zero Joy, Blood Money, Ya Wa, Hood Rap, The, Real MVP, Up In The Club (ft. Viktoh), Skelemba (ft. Don Jazzy), Prayer For Client, Batifeori, Bang (ft. Chinko Ekun, Lil Kesh), Goons Mi, 1999, Falila Ketan, In My Circle (ft. Phyno), Alaaru, 100 To Million (ft. Viktoh, Chinko Ekun), Story, For The Gods, Hustle Loyalty Respect (ft. Reminisce), Possible (ft. B Banks), Usain Bolt P (ft. Lil Kesh, Chuka, Pepenazi, Chinko Ekun), and Eni Sun.

As known, it’s not common for artistes to release an album every year, but in 2015, somehow, Olamide a.k.a Baddo team up with Phyno to release 9 tracks album called "2 Kings" and personally released his 5th albums in 5 years [in a row] on 23 of November 2015. The album named was "Eyan Mayweather". This was 21 tracks long, with no features, it’s an interesting and good rap music album.

Eyan Mayweather may not be the best Hip Hop or pop album but it passes the test of time, considerably well. It’s a very enjoyable album with many high points and the low points can be dismissed because even at his worst, Olamide is pretty good. Some of the hit track of the album were: 'Don't Stop, Lagos Boys and Melo Melo out of others.

The full tracks list of Eyan Mayweather are: Eyan Mayweather, Inferiority Complex, Don’t Stop, Where The Man?, Igara, Chicken, Boom Boom Boom, Ball, Akara, Say Something, Be Happy, Kana Finish, I’m Ok, Matters Arising, Lagos Boys, Mama mi, Melo Melo, Sold Out, Bobo, Jega, and OG Wahedee.

ACHIEVEMENTS
The UN-assuming Olamide has performed at almost every major event in Lagos in recent times and continues to headline shows left right and center in Nigeria, Africa and Europe. Olamide’s dexterity is one of many things that endears him to his fans. One minute he is delivering his rap in fluent English and the next he switches effortlessly into Yoruba [a times typical one]. He raps in a unique blend of Yoruba and English with lyrics that will leave the listener both speechless and intrigued.


The Rapper comes complete with a mission statement “I am here to preach realness generally and make the youths believe in whatever they do and what little they have because with God everything is possible”. In an industry filled with Artistes spitting in American accents, whether real or imagined, it is a relief to have at least one artiste we can call 100% Naija. Olamide is the real face of Nigerian Hip Hop; Young, Talented, Dedicated, True to his Calling and he is set for bigger and better things. Though the ambitious Olamide will tell you he is still on his way there and if given a chance would fancy collaborations with International Superstars; Jay-Z, Ludacris, Drake, and Lil’ Wayne etc. because he had already has numerous collaboration works with many indigenous artistes.


YBNL Nation, his record label, is one of the biggest record label in Nigeria. The name YBNL is a slang in the hood meaning Yahoo Boy No Laptop which is basically about a young boy making good money with his talent and not illegal business. Artistes that are on his YBNL Nation label are Adekunle Gold [Adekunle Kosoko], Viktoh [Fadayomi Victor], Ybnl Princess [Temi Ovwasa] and newly signed Davolee [Shokoya Oluwasegunfunmi David]. Most of the artiste he signed are boys from Bariga and environs where he grew up and this shows how much love he has for the hood. Whereas artists like Lil kesh [Keshiro Ololade], Xino [Benjamin Chinedu Ahamefula] and Chinko Ekun [Oladipo olamide] has been on his record label before. According to him, YBNL is a movement where young artistes are given platform to success and then move on with their careers elsewhere. 




ENDORSEMENTS

In 2013, Telecommunications company [Etisalat] signed Olamide alongside Ice Prince as their brand ambassadors in an endorsement deal that worth hundreds of millions of naira. The deal ended 2016. Year 2013 was such a good year for Olamide as he bag another endorsement deal with Guinness the deal is worth several millions of naira. Olamide also became the first Nigeria artiste to signed endorsement deal with the Ciroc, international premium vodka company, and joined the like of French Montana, Rick Ross, DJ Khaled, Ray Jay, Funkmaster Flex that were all ambassadors for the drink. An inside source said the deal was worth more than 40m.  In a deal that worth N20 million, Olamide signed for Surebet 24/7, a Nigeria base online sports betting company in 2014 to become the company’s brand ambassador all this deals boost Olamide net worth.


AWARDS
In 2013 he won Nigeria Entertainment Awards Best Album of the Year [YBNL], Best Indigenous Artiste and Best Collabo, ["Ghost Mode" -Phyno featuring Olamide]. In the same year, his album [YBNL] won Album of the Year and Best Rap Album award while his song [Dorosoke] won him Best Street Hip-Hop Artiste on Headies 2013 and Best Afro Hip Hop Video on Nigeria Music Video Awards. He also won awards in year 2014 by his track [Turn Up] which won Most Gifted West, 2014 Channel O Music Video Awards; and his album [Baddest Guy Ever Liveth] won Headies 2014 Album of the Year and Best Rap Album respectivley.

Olamide claimed 10 awards in year 2015 with 7 TooXclusive Awards 2015 with Album of The Year [Street OT], Mixtape of The Year ['2 Kings' by Olamide & Phyno], Best Hip-Hop Track [ 'Local Rappers' by Reminisce featuring Olamide & Phyno], Male Artiste of The Year, Artiste of The Year, Video Wonder of The Year. Also with 2 Headies 2015 awards with Artiste of The Year and Best Street-Hop Artiste; and 1 City People Entertainment Awards with Rap Artist of the Year. The year 2016 awards to him is Nigerian Entertainment Awards (NEAs) with Album of the Year [Eyan Mayweather] and he won the Best Male West Africa from Afrimma award

CONCLUSION
Nowadays when an event or phenomenon goes viral, sometimes, it doesn’t take too long for something else to come on and offset the order of things but a tangible number of Olamide’s art have not only affected culture, but also lingered: Such as when he released Lagos Boys (Sneh), so many people started to add the suffix, ‘sneh’ to their names. His dance routine in Shakiti-Bobo caught on like wildfire and in no time, people begun to use it to groove to songs that had nothing to do with him and those are just 2 of the many ways of gauging his obvious influence. He understands the workings of good and lasting music and this 5th album, is additional proof.